The Heart of Our Mission
“My name is Tammy Eddy, and at 58, my life changed in ways I never expected. Living in California with my husband, I battle severe Neuropathy, Spondyloarthritis, and Radiculopathy. These aren’t just medical terms to me; they are the reasons I’ve had to use a wheelchair and why I face the constant risk of falling every single day.
Because of the neuropathy, my muscles have weakened to the point where I can only stand for a few minutes before my legs give out. I don’t need shoes for the gym or for running marathons. I need shoes that serve as my foundation—light enough to lift, stable enough to keep me grounded, and wide enough to give me those extra seconds to catch myself if I stumble.”
Why the Phoenix?
“You’ll see our Phoenix logo throughout this site. It represents more than just a brand; it is my personal symbol of resilience. Like a Phoenix rising from the ashes, I’ve had to reinvent how I move and live. Every time I find a way to take a few more steps or discover a product that makes life easier, I am rising. I want this site to help you find that same fire within yourself to Rise Above the Ache™.”
A Solution for Every Step
“What works for me doesn’t work for everyone, and I see that every day in my own family.
• For Me: I need flat, ‘fanned out’ soles for maximum stability. I cannot wear rocker soles—they make me feel like I’m on a balance beam.
• For My Daughter: My 42-year-old daughter faces the challenges of obesity and being knocked-kneed. Her body needs the exact opposite of mine—she finds relief in soft, cushioned rocker bottoms that help propel her forward and protect her joints.
We aren’t just selling shoes; we are sharing the ‘living lab’ of our own lives. We’ve tested the Hoka, the Brooks, the Orthofeet, and the budget-friendly alternatives to find what actually works for different bodies and different pains.”
Our Invitation to You
“Whether you are fighting neuropathy like me, or looking for joint relief like my daughter, we are here to help you skip the guesswork. Thank you for being part of our journey. Let’s walk this path together.”
